Last month, I attended BlogFest, courtesy of Aveeno. I’ve never really paid attention to blogging conferences which seem to be on the increase, but was curious to see what it was all about, so I jumped at the chance to be taken along.

Before making our way to Blogfest, Aveeno hosted an intimate skincare symposium to give a few of us a chance to learn more about the science behind the brand, which I found surprisingly interesting and easy to digest (I hated chemistry at school).

Aveeno Baby products are formulated with natural colloidal oatmeal, a natural ingredient which helps to restore and protect the natural moisture barrier of the skin. Oats help to comfort irritated skin and create a protective film on the surface of the skin.  As colloidal oatmeal is finely ground, the granules act as micro-sponges absorbing dirt and dead skin cells. Oats also help to maintain normal skin pH, which is is an essential element when it comes to caring for baby’s skin.

The Aveeno baby range was on show for us all to have a look at during the short presentation:

I’ve mentioned before that my two year old son Cassius, suffers from eczema. Its severity fluctuates and can be a struggle to contain at times. After recently suffering from a second allergic reaction (its source I suspect were trace of nuts in a breakfast cereal), his skin is now currently the best it’s been in a very long time, so Aveeno has yet again slipped quite nicely into his daily moisturising routine, which makes a pleasant change from the heavy emollients he usually has to use.

AVEENO Baby Soothing Relief Baby Emollient Cream (£8.50/€11.99)
This cream is clinically proven to moisturise skin for 24 hours. I’ve been using this throughout the day on Cass, for the past few days and it’s kept his skin supple and itch-free.  This will be great for the warmer months too.

AVEENO Baby Soothing Relief Baby Emollient Wash (£8.50/€11.99)
This wash is formulated with natural colloidal oatmeal and emollients. It gently cleanses and soothes dry skin which is prone to irritation. This is also soap free and tear free – perfect for baby baths. This is all I’ve been using for Cass in lukewarm water and it’s helped to soften and ease irritation.

AVEENO Baby Daily Care Barrier Cream (£6.99/€9.99)
This cream contains natural colloidal oatmeal and zinc oxide and helps to soothe and reduce redness on dry and delicate baby skin. This cream has also been developed for newborn skin, so it’s safe to use with baby from the very start.

Cass’ reaction meant that his entire body was covered in an itchy rash – including his bottom. As his scabs have fallen off and his skin has renewed, it’s amazing how quickly little ones skin renews. I’ve been truly floored this past week to see how much it has improved from what it looked like a week ago! Aveeno baby has been great for soothing his sensitive skin and I’m very pleased to say it’s the softest it’s been for a very long time. I’m hoping his eczema has somehow been ‘zapped’ away by his allergic reaction. I’m hopeful that his dermatology referral will shed more light.

Over at Blogfest, Aveeno had an impressive stand on display. Set up as a giant cot, the hanging mobile displayed boards with different textures comparable to adult and babies skin.

I didn’t know quite what to expect of Blogfest, but if I’m honest, it wasn’t quite what I expected. My blog has been going for over seven years now and while I do feature my son on Instagram and occasionally on my blog, the term ‘Mummy Blogger’ has always made me cringe a bit. I love my role as a mother (bar the sleepless nights), but where my blog is concerned, I think I’d go a bit loopy if I wrote about my little angel all day long! Kudos to those who do though, whatever floats your boat.

Hosted by Mumsnet, the second annual Blogfest conference was attended primarily by.. Mums! There was the odd Dad there too, but on the whole it felt like a huge Mummy blogger convention which I found quite amusing. I felt a bit like a duck out of water as I don’t really know any Mummy Bloggers and I’m used to the beauty blogging scene but nevertheless it was an interesting experience.


Throughout the day was a series of talks taking place in different rooms aimed to improve your blogging style/You Tube content strategy. Davina McCall even put in an  appearance, as well as You Tubers such as Louise Pentland and The Saccone-Jolys, who hosted discussions.

I enjoyed the masterclass given by photographer and Instagram maestro Emily Quinton who guided us through a list of practical hacks and tricks for making sure our photos shined both on our blog and social media – that reminds me I need to follow her on Instagram!

If you’re new to the blogging scene then I think you’ll find aspects of Blogfest that you’ll enjoy. When I started blogging there were no blogging conferences and certainly no ‘how to blog’ guides – you just got on with it. There’s no denying if you do it right, you can earn lucrative revenue through your creative outlet, so there’s no harm in wanting to pick up tips to improve it. It certainly beats doing the 9-5 grind in my old role, that I left after having Cass.  That much I can vouch for!



*I attended Blogfest as a guest of Aveeno. All thoughts and opinions are my own.



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