ALDI LAUNCH JO MALONE DUPE REED DIFFUSERS

After the roaring success of their budget luxury candles, discount supermarket, Aldi, have now added luxury dupe reed diffusers to their best-selling ‘Jo Malone’ inspired collection.

You can now pick up diffusers in Lime, Basil & MandarinPomegranate Noir and Freesia & Pear with your fruit and veg for a very pocket-friendly £3.99 each – that’s a saving of 89% compared to the equivalent sold by Jo Malone which cost £37.50!

John Davis at Aldi’s fragrance house, European Flavours & Fragrances (EFF), lets you know what you’ll be sniffing in scent descriptions below:

  • Lime, Basil & Mandarin: “This modern classic sent opens with bitter grapefruit, bergamot and juicy lime, with an unexpected twist of mandarin, white basil and flowers in the heart, resting on a base of patchouli, moss, woody amber and vetivert to conclude the composition.”
  • Pomegranate Noir: “This delightful scent opens with pink pepper, amber and black pepper, with delicious red berries, clove, green leaves and herbal accords entwined beautifully in the heart, and a base full of rich sandalwood, patchouli and smoky exotic woods.”
  • Freesia & Pear“This luscious scent opens with sweet ripe pears, lemon and bergamont, wrapped in a bouquet of roses, mandarin and watery accords, mellowed by soft musk, precious woods and violet leaves on the base.”

I’ve been using Lime, Basil & Mandarin and Pomegranate Noir over the past month or so. I loved the Freesia & Pear candle, which I spoke about here and had high hopes for the reed diffusers, but I found that they both performed better in my bathroom as opposed to the larger space in the living room, where I struggled to really smell anything, unless I was in close proximity. Three weeks in and the Pomegranate Noir is running out. I estimate another two weeks use, before it completely evaporates.

I’ve appreciated their fragrant hues first thing in the morning when I step into the bathroom. I like the packaging, again reminiscent of a certain high-end brand and they look smart enough to be given as a small gift too. Given the price, in this instance, I think you get what you pay for and that’s certainly not a bad thing.

Available now in-store, priced £3.99 each.

 

 

 

 

*PR samples

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