When Cassius was born, taking a first aid course was just one of many things on my ‘to do’ list, especially when he had an allergic reaction to scrambled egg when he was just 10 months old. Just a few weeks ago I finally sat down and sought out my nearest courses, and then as luck would have it, I was contacted by leading first aid charity, St John Ambulance informing me of their upcoming campaign with Tesco – the #CPRbabygrow.
St John Ambulance have partnered with Tesco to create an exclusive babygrow designed to help teach parents how to give first aid to their baby. Available for one day only, on Wednesday 12th October, at participating stores, The new babygrow will teach baby CPR, after 74%* of parents said that their baby not breathing is the first aid emergency they fear most.
Only 1 in 4* mums and dads know what to do in this situation, parents are being urged to pick up the free, limited edition babygrow for three to six-month-olds in selected Tesco stores** on Wednesday 12th October, with a suggested donation going to St John Ambulance. There will also be instore first aid demonstrations by St John Ambulance taking place too.
The colourful garment features a helpful reminder from nursery rhyme fave, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps, that parents need to give their baby in the event that they stop breathing. There are clear instructions on the inside collar of the babygrow and on the accompanying tag (which can be easily kept in a purse or wallet) to help parents remember what to do. The aim is that the babygrow will strengthen parents’ first aid knowledge each time it’s worn, washed and handled.
Accompanying the campaign is an adorable, yet informative and effective short video which highlights the vital steps needed to admnister CPR – as displayed on the specially designed babygrow. Take a peek below:
After being taught the CPR basics by St John Ambulance, I’ve been spurred on to book a full first aid course so that I know what to do, should heaven forbid an emergency ever occur.